Computer Customize

( MAY I 1ST SAY DOING THIS IS AT YOUR OWN RISK AND VOIDS YOUR WARRANTY) IN THIS VIDEO I SHOW HOW TO INSTALL ANDROID 2.2 FROY AND ANY OTHER CUSTOM ROM ONTO YOUR PHONE , IMPORTANT PLEASE DONT ATTEMPT THIS IF YOUR PHONE IS NOT ROOTED AND PLZ MAKE SURE U HAVE XRECOVERY INSTALLED ON YOUR PHONE ONCE U HAVE INSTALLED XRECOVERY DO A BACK UP IN THE XRECOVERY BACKUP MENU ONCE BACKED UP REEBOOT THE PHONE download the froyo rom from xdadevelopers website WINRAR-WinRAR 64 bit: www.rarlab.com =WinRAR 32 bit: NOW DOWNLOAD THE FOLLOWING THINGS AND SAVE THEM TO YOUR DESKTOP 1. WINRAR 2. 2.2 FROYO THEN FOLLOW THE INSTRUCTIONS IN MY TUORIAL VIDEO ITS REALLY SIMPLE THANKS FOR WATCHING DONT FORGET TO COMMENT RATE AND SUBSCRIBE…. SPECIAL THX TO RACHT AT XDA DEVELOPERS FOR MAKING THIS POSSIBLE

Hid Light Bulbs

I. RFID Advantages

Radio Frequency Identification provides a valuable service that is capable of revolutionizing the way companies track products. There are many benefactors of this technology: the military, retailers, suppliers, consulting firms, producers of the technology, and consumers. RFID provides companies with a better alternative to bar-coding because no line-of-sight is needed to read a pallet, a carton, or a product with a RFID tag. RFID tags also contain information on the product that is easily readable and accessible for the reader. RFID will also begin to automate company’s supply chain, reducing labor costs, human error and time spent checking in products.

In 2005, manufacturers and suppliers requesting new bids from the military must be RFID compliant on four different levels: packaged operational rations, clothing, tools, and weapon system repair parts and components. The military requires that all cartons and pallets are shipped with a Military Shipping Label which displays shipping data. The Department of Defense has created the RFID Military Compliance Solution as a way to help suppliers and manufacturers meet the military’s new standards for RFID. The program is run by Avery Dennison Retail Information Services, and they were commissioned by the RFID Military Compliance Solution. Avery Dennison Retail Information Services sells the RFID tags to companies which must be affixed close to the Military Shipping Labels to comply with Department of Defense regulations.

The U.S. military is saving an enormous amount of money by using active and passive RFID systems. By using RFID for communication and transportation systems in Iraq and Afghanistan, the military is able to diagnose and fix problems much faster than before. The implementation of RFID in just this area will save the military close to half a million dollars this year. The U.S. government has contracted IBM to do research on the current RFID being used currently in the military and the potential future applications for RFID in the military. The military has been successful in creating better visibility throughout their supply chain increasing their productivity and stability.

Retailers and other companies that have a demanding supply chain can gain an advantage on the field by using RFID in the supply chain. By demanding that all levels of their supply chain be RFID capable is a sizable investment. The productivity increase that follows the initial investment and implementation for companies will pay for their investment. Wal-Mart was the first retailer to use RFID in their distribution centers and warehouses, prompting many companies to follow in their footsteps once Wal-Mart’s success was realized.

RFID is very successful with retail companies because it improves productivity, saves on human labor costs, and gives companies real-time visibility with all their products. RFID tags use an Electronic Product Code (EPC) which is an upgrade and a replacement for the Universal Product Code (UPC) system. “EPC has a 96-bit code that has digits to identify the manufacturer, product category and the individual item. Manufacturers obtain registration numbers & assign them to products. Each number is unique to a given item.”

The cost of a tag is anywhere between twenty-five to fifty cents. In the next five to ten years it could be reduced to five cents per tag. At some point in the near future tags could fall to one cent tempting companies to use RFID tags on every product in a store. Wal-Mart says that since their stores now have RFID, it makes it easier to keep store shelves stocked allowing employees to interact with customers.

Target was able to save on their investment for implementing RFID, following in Wal-Mart’s footsteps as Wal-Mart had already paved the way and suffered the pitfalls of implementing a new technology. In addition to the lower implementation costs, many of Target’s suppliers had already begun preparing for the switch over to RFID assuming Target would follow Wal-Mart. Target as a large retailer knows how important it is to be able to provide real-time data on pallets, cartons and shipments up and down-stream through their supply chain.

A break-through in RFID technology was made by Intermec, Inc. in May of 2006, with new rugged and reusable RFID tags. These tags can be written thousands of times; it can handle hazardous chemical exposure, and withstands temperatures from -50 degrees Fahrenheit to 250 degrees Fahrenheit. In October of 2006, Intermec released a new version of the rugged, reusable RFID tag, including wide-band antenna that can be used on any surface in any part of the world.

RFID makes the business world seem like a smaller place, even companies like Wal-Mart who are very big and have a large integrated supply chain. RFID enables companies to be more efficient with their time and space. Companies that combine some newer supply chain technologies with RFID could see great results. Combining auto-picking with RFID would reduce man-power needed, time needed to move pallets and cartons around a warehouse, and time needed to send pallets to their proper destination. The goal of a company’s supply chain should be to reduce time needed to be productive, by automating as much of the supply chain as possible. It reduces human error, and machines are capable of running twenty-four hours a day and cost less than human labor. The

application of RFID for a large company like Wal-Mart or Target, as well as smaller retail stores can ensure a better shopping experience with more in-stock items and a more knowledgeable store.

The RFID market is booming and many technological companies have gotten in the game producing RFID parts and systems. In many cases being a producer of RFID components and systems also allows you to become a consulting firm for the technology. Hewlett Packard (HP) is one of the largest companies developing RFID systems. HP’s goal is to make it as easy and affordable as possible for a company adopting RFID technology. HP has experience in the RFID field, as they were one of the early adopters of the technology and have been very successful integrating it into their business. HP began with two larger clients, Hasbro (produces children’s toys) and Conros (a large Wal-Mart supplier). Hewlett Packard has created two RFID Centers for Excellence, one in California and one in Taiwan, to demonstrate new potential uses for the technology, as well as how it can be implemented into a business. More centers are slated to be opened throughout the world, including Great Britain, Singapore, and Tokyo RFID Centers for Excellence.

The RFID market sits at roughly one billion dollars in 2006 and has varying estimates as to the growth potential of the market. Estimates of RFID market size in 2008 vary anywhere from $1.3 billion by IDC, to $4.2 Billion by the Yankee Group. As shown in Figure 1 in the appendix, most of the industry is made up of sales of hardware, tags, readers and other physical products of RFID. Roughly 20-25% of the market is made up of consulting work for the technology and the last 5% is made up of software for RFID. The two biggest areas firms are concentrating on are the production and consulting sides of RFID.

The biggest challenges for producers and consultants alike are the reliability and durability of RFID systems and products. It is hard to simulate the wear and tear a product will experience over time. HP has made testing RFID products one of their benchmarks, providing intense field-testing of RFID to ensure its durability and quality. A competitor of HP is IBM, who according to AMR Research is the market leader in RFID. IBM has over eleven years experience working with RFID, and like HP, they were an early adopter of RFID technology. The advantage that IBM has over HP is there world-renowned consulting services, coupled with their immense networking capabilities. IBM’s services promise more results than HP’s RFID systems mainly because of IBM’s consulting expertise. IBM works with companies to locate the best avenues to implement RFID, attempting to maximize Return on Investment (ROI) by reducing one person per shift from manually tracking products allowing them to focus on value-added manufacturing activities. IBM also focuses on other ways to improve ROI including, offering a one-time savings of $230,000 in operating costs, continuous fabrication line operations, better customer service providing real-time information on products, and less errors and delays cause by human error.

RFID began to take off once companies like Wal-Mart and Target, and the U.S. military demanded that their top 100 suppliers must adopt RFID technology. Many suppliers were not ready for a move like this, a move that would completely retrofit their current operations at a high cost to the supplier. There were some suppliers that welcomed the change in technology and already began implementing RFID in anticipation of Wal-Mart and the U.S. military’s demand that their suppliers adopt the new technology. Wal-Mart demanded that their top one hundred suppliers would need to be RFID ready by January 2005, and to Wal-Mart’s surprise, twenty three extra suppliers have volunteered to make the change to RFID. There is a new generation of tags that hit the market in 2005, called the Gen 2 Standard, which make RFID more appealing to suppliers who have no RFID systems in place. The Gen 2 RFID improves on the first generation of RFID by increasing read times, increasing read ranges, and read tags more accurately.

Suppliers and manufacturers will notice the benefits of implementing RFID into their organizations streamlining parts of their operations. Return on Investment is the most important factor for a business implementing RFID. Suppliers will see their ROI increase as human labor hours are decreased, human errors are decreased and interoperability is increased. RFID increases the visibility of the suppliers so they can do their job in real time, assuring that the correct package is sent to the correct location. It also saves money in the long-term for manufacturers and suppliers because RFID will save time spent inventorying and tracking products. An advantage for suppliers and manufacturers using RFID is customization of products in a shorter period of time. Smaller suppliers and manufacturers will have a harder time implementing RFID, as costs range from $100,000 to $5 million to implement the technology, but as costs go down more companies will adopt RFID.

RFID does have another potential benefit for suppliers that could give them invaluable information. For Wal-Mart suppliers, readers are set up at the back door so suppliers know when their shipments have arrived increasing visibility for both entities. A second reader is placed at the entrance to the sales floor so the supplier can see what is on-hand on the sales floor and in the stock room. This will allow the supplier to see which products sell better than others so that they can be replaced, and it also allows the supplier to develop more accurate sales forecasts. A secondary benefit of RFID is that the promotions that merchandisers spend a lot of money to set up are often left in the stock room for too long or are improperly placed. Now merchandisers and vendors can make sure their promotions are being handled correctly. Suppliers and manufacturers have the potential to save money on production costs, while making money on customized products.

Consumers should be the ultimate winner with RFID being implemented throughout a company’s supply chain. In the long-run, stores will save money throughout their supply chain, thus bringing down costs to consumers. Consumers should also expect to find more helpful and more informative customers service with companies that have RFID. These companies now have real-time data to share with the customer. A consumer complaint about retail stores has always been that there are too many out-of-stock items; however, with RFID in place many of these stores should see a significant decrease in out-of-stock items. Having RFID tags on certain products can also make people’s lives much easier, such as a microwave that is a reader and recognizes the tag of the food you put in and will automatically cook it according to the directions on the tag. It also helps environmentally because companies will use resources more efficiently, benefiting everyone. Once RFID tags are able to be used on food products it will make a recall on a certain item much easier and it could potentially save lives.

Consumers use RFID everyday and many do not realize the benefits they are receiving from the technology. Contactless payment is a developing technology, the card being used contains a tag and the payment area contains a reader. Mobil and Exxon use a “Speedpass” as their contactless form of payment allowing customers to wave the card in front of a reader to pay for gas or anything in the convenient store. Visa and Mastercard are the two biggest developers of this technology, claiming that it will benefit everyone from consumers to businesses. It allows people to have preset money on a card (either debit or credit) which decreases waiting time at check-out stands and increases loyalty to companies that offer this feature. Another use of smart cards is keyless entries, which is becoming a popular trend in America, using just a card and swipe it over the sensor to allow entry. RFID is a beneficial technology for consumers saving time and offering conveniences traditional bar codes, credit cards and keys cannot offer.

RFID contains many advantages over traditional ways of coding pallets, boxes and products. It allows for non-line of sight reading of the tag which stores all the product information. RFID reduces human labor costs and human errors through the supply chain saving companies money, as well as reducing theft in the store and warehouses. RFID can save lives as well if there is a recall and the recalled food item or product is tagged, then it would be easier to collect all the units.

II. Disadvantages

Radio Frequency Identification has been around for over fifty years, but it has been the rapid development and deployment of the technology over the last five years that has raised people’s awareness and understanding of the technology. While there are many potential benefits for RFID, there are many pitfalls as well. Every level that could benefit from RFID can also reap negative rewards from the technology.

The U.S. military was one of the early adopters of the technology using it for over ten years in a limited area of their operations. In 2003 they upgraded their usage of the technology by demanding that all suppliers must affix a RFID tag to every pallet, carton and big-ticket item being shipped to the military. The biggest problem the military faces is an issue of security. With complete product information on a tag it is easy for an enemy of the United States to pull information off a tag. This could result in loss of life of U.S. soldiers or even U.S. civilians if the wrong product ended up in the wrong hands. The tags could inform enemies of potential weaknesses and strengths of our military and give them a view on how to attack us at our weakest points.

Large companies like Wal-Mart and Target who use RFID face many potential problems with the technology. RFID has no proven infrastructure making it difficult for suppliers to keep up with these company’s demands to become RFID-ready. If the suppliers cannot effectively implement RFID into their business, then retailers cannot fully view their supply chain. If retailers cannot get all their information in real time across their entire supply chain, then the issues they are trying to solve will remain problems. Out-of-stock items, first-in-first-out products and last-in-last out products will still cause problems for these large retailers.

EPCGlobal is a start to an international standards body for RFID. It has yet to be approved by the International Organization for Standardization (ISO) and there is still not a global frequency standard. While 900 MHz appears to be the best frequency due to its long read-range capability, 13.56 MHz is still used delaying the standardization of global frequency for RFID. High costs of RFID implementation is the reason many mid-size and smaller retailers have not adopted the technology. The short-term outlook for companies who use RFID isn’t impressive, although long-term benefits will be realized.

Privacy issues are the number one pitfall for RFID and retailers. As long as the tags are only affixed to pallets and cartons then the retailers would not have any specific information on the consumer. However, when RFID tag prices fall, companies like Wal-Mart and Target plan on using RFID tags on individual products which they can trace consumer’s buying habits and other information consumer’s wish to keep private. It was privacy issues that force Benetton to cease their pilot RFID system. They wanted to embed a tag in articles of clothing to stop theft, determine consumer buying habits and keep their inventory at an acceptable level. Privacy advocate groups such as the Consumers Against Supermarket Privacy Invasion (CASPIAN) fight companies using RFID to track consumer behavior. A study showed that up to 78% of America was against RFID based solely on privacy issues. It will be difficult for companies in the future to tag individual items without a public outcry without some form of protection for the public’s privacy rights.

Consumers have the largest disadvantage of any other entities involved with RFID technology. There are five privacy issues that consumers must try to protect themselves from: Hidden placement of tags, unique identifiers for objects worldwide, massive data aggregation, hidden readers, and individual tracking and profiling. Hidden placement of tags by companies is an easy way to get information from consumers. The consumer will feel safe buying a product with no knowledge of an RFID tag embedded in their clothing. These tags theoretically could track a person around the world if there were readers in specific locations throughout the world. Personal information may also be embedded in these tags giving information as detailed as your medical history. Prada and Swatch use embedded tags in their clothing, and Benetton did as well, but a boycott of Benetton was successful and they removed their tags. There is no law against companies embedding tags, and only California and Utah have made official requests to change the situation.

Companies who use RFID can compile massive amounts of data on consumers, including product likes or dislikes, buying power or even prescription history. RFID makes it easy to amass this data and to designate correlations. If a corporation owns many stores they can combine data between companies and create new data on buying habits.

Hidden readers violate people’s privacy much the same way hidden tags do. Gillette and Accenture are introducing “silent commerce” which embeds tags on people’s products and readers in strategic locations without the consumer’s knowledge. These companies have experimented with different reader locations ranging from secret carpet locations to shelve locations and even hidden in floor tiles. Readers could even be installed in doorways on street lights, anywhere that people have to pass through, and instantly all information embedded in the tag is broadcast to the reader. If this were to happen privacy would be impossible because you would never know if the products you have contain tags, and you never know when you are within proximity to a reader.

The disadvantages of RFID hinge mainly on privacy concerns, technological imperfections, cost of the technology and no proven way to set up an RFID system for a company. The government and corporations are the two groups that offer the most concern for privacy issues. Hidden tags and readers threaten to take away human mystery, offering a world where people see, feel and hear only what the government and large corporation want people to.

III. Future of RFID

The future of RFID is uncertain, however, the technology is here to stay. Companies have many obstacles to overcome to make the technology a feasible option to be implemented. Privacy issues and will persist, although cost for RFID systems will decrease. In order for RFID to be successful, companies must work with privacy advocate groups to develop a fair way to implement RFID without alienating their customers.

Technology will continue to develop for RFID and many new applications will be realized. Automation will be a side-effect of RFID development, in the supply chain and in everyday activities. Contactless payment methods are already available, as well as automatic keycards to open doors. RFID tags installed in cars with readers on the roads and freeways will alert the authority if you are breaking the law. Supermarkets will eventually be able to realize their shopping cart checkout system once prices fall to a more affordable price. Fresh foods, metals and liquids will all be RFID compatible in the near future. If privacy issues are not watched closely, people will become tagged and there will always be someone watching and analyzing every person’s decisions.

Wedding Promotion Aftermarket

Gift baskets will always be popular and a great idea to give as a gift. People love to receive gift baskets. Making your own chocolate lover’s gift basket is cheap and easy.

You can fill it with a variety of inexpensive items and there are lots of choices.ou can easily customize each chocolate theme gift basket to your recipient.

I’ve put together a few great ideas for making a chocolate lover’s gift basket, complete with instructions on how to make them. You can make inexpensive gift baskets or expensive gift baskets depending on your budget.

First make a list of your recipient’s hobbies and interests. List everything you can think of.

Suggestions: sports, books, television shows, in-house hobbies, outdoor recreation, camping, workshop, enjoy working with tools, golf, fishing, computer-related, environment friendly, golf, and tennis.

Also relaxation, food, wine, spa, bath and body, fruit, cookie, crafts, gardening, etc. You can tie in any interests into your chocolate theme. These are just a few ideas.

You can find many inexpensive items for use in making your gift baskets or filling your gift baskets, at ‘dollar’ stores, craft stores, party stores, discount outlets, flea markets, close-out stores, etc.

For gift containers you can use: any type of basket, wicker basket, straw basket, bucket, laundry basket, plastic container, toy dump truck or other large toy truck, purse, tin, Christmas tin, seasonal container, large tea pot, large upside-down hat, or plastic storage container-put lid underneath.

Other items might be: extra-large coffee mug, boot, potted plant holder, wire basket, large pasta bowl, large popcorn bowl, cooking pot, clay pot, tackle box, colander, small wagon, skillet, antique trunk, champagne bucket, hamper, Asian-style trunk or picnic basket.

For gift basket liner you can use: tissue paper, shredded paper, shredded newspaper, tea towels, dish towels, hand towels, kitchen towels, colored towels, colored napkins, placemats, diapers, baby blankets or fabric pieces.

For gift basket filler you can use: shredded colored paper, straw, Easter basket grass, crumpled newspaper comics, a bed of wrapped chocolates or other wrapped candy.

For items in the container it’ll depend on the specialty or theme of the gift basket – in this case Chocolate! With chocolate it’s best not to include any fragrant items, unless they are wrapped in such a way that they don’t give off any fragrance. Here’s a small random sampling to give you some good ideas:

Gift certificate for massage or spa visit, gift certificate to favorite store, gift certificate for restaurant, loofah, CD of nature sounds, favorite artist CD, DVD of newer release movie, how-to video or CD, handwritten poem, watch, framed photo, inspirational book, spa pillows, bath pillows, spa supplies, or a small fluffy towel.

Also flavored teas, green tea, specialty tea, herbal tea, biscotti, tea infuser, healthy snacks, fancy chocolates, boxed chocolates, chocolate bars, hot chocolate mix, specialty coffee mix, homemade chocolate chip cookies, homemade brownies, chocolate fudge, and Ghirardelli chocolates.

Or chocolate covered raisins, chocolate covered strawberries, Hershey chocolates, dark chocolates, white chocolates, chocolate bars, chocolate covered cherries, Belgian chocolates, chocolate mints, and chocolate covered pretzels.

How about miniature or giant-size chocolate animals, gourmet chocolate candies, Tootsie Rolls, nuts, homemade chocolate-based cookies, pre-packaged chocolate food items, brownie mixes,and chocolate chip cookie mixes.

And wooden spoons, your best chocolate chip cookie recipe, your favorite hand-written chocolate recipes, chocolate dessert recipes, chocolate fudge recipes, hot chocolate or cocoa mixes in fancy packets, coffee mug for cocoa, movie tickets and cinnamon sticks.

You can use as many chocolate items as you like. You can make your basket with all chocolate items or mix in a few non-chocolate items.

For gift basket wrapping you can use tulle netting or I like to use cellophane wrap. You can buy it in large rolls. Look for specialty packaging outlets where you can buy it wholesale.

Tie off the wrapped basket with ribbon. Wired fabric ribbon is best if you have it. For bows: You can use pre-packaged bows but making your own bows is easy and the best if you can do it. Use a large or huge bow.

Assemble all your gift basket items, tools you need, etc. Now line your selected gift container. Now stuff the selected filler into the gift basket to give added height to your items. Place, layer and arrange your selected items on the filler in the gift container. Put the larger items in the back, the smaller items in front.

Fill in the holes or prop up with more filler (shredded paper, Easter basket grass, wrapped chocolates, napkins or holiday napkins etc. Also you can use ‘picks’ of artificial flowers to fill in space.

Place your cellophane or other wrap under the gift basket. Center the gift basket on the wrap. Bring the cellophane or other wrap over the top of the gift basket and tie it with ribbon and or a beautiful bow! Use ribbon and bows to match your theme colors. Tuck a card in the ribbon and that’s it!

You can find fabric or wired ribbon cheaply at Costco– especially in the fall prior to Christmas but often throughout the year in some stores. You can shred paper in a paper shredder. If you’re going to need a lot of cellophane you can purchase it wholesale through the packaging specialty stores throughout the U.S. but should be easily found in craft stores.

General tips: Try to use non-perishable items. Use freshly packaged food items, because even packaged crackers and cookies can go stale in a couple of months. You can find filler flower ‘picks’ at garage sales for pennies. If you buy wholesale they are usually around a dollar each.

Also there’s nothing like learning how to make gift baskets from a video or DVD for making cheap and easy gift baskets. You can view it over and over again and share with your children, other family members and friends.

You can even charge for classes with your new-found knowledge and/or start a home based business if you so desire. In any event, making a chocolate lover’s gift basket is cheap and easy and will be thoroughly appreciated by the chocolate lover recipient.

Wedding Vector

The video shows the current status of my HRSim project (hrsim.blogspot.com), created using a BMW E36 Instrument Cluster, an Arduino MEGA board, and a DIY interface (used mainly for 0-5V to 0-12V conversion). The system uses a PC application (written in C#) to receive gauge data from Live For Speed via UDP (using OutGauge), which it then sends over USB (serial protocol) to the Arduino board. The Arduino board processes the received data and activates the corresponding lights in the dashboard module – Full Beam – Turn Signals – Traction Control – Parking Brake – Shift Light – Redline Signal Next steps: actuate the speedometer, RPM, water temp and fuel level indicators. Any info on this is well appreciated. (thanks!)

Phone Conferencing Discount Brokerage

This is the full (and probably overly long) demo of the LoL Item Changer. This application is used to change the recommended items for champions in the free to play game League of Legends developed by Riot Games. Please see the official thread on the League of Legends forum for update info and support: www.leagueoflegends.com

Discount Motorcycle Helmets Credit Card Comparison Buy Cheap Quesadillamaker

Blind Let’s Play Of Crysis 2 For The PC On MAXIMUM GRAPHICS: In this episode we fight over 9000 aliens.. yeah… To see if your PC can run Crysis 2 use this website and simply select Crysis 2: www.systemrequirementslab.com

Fitness Personal Trainer Check Cell Phone Tumescent Liposuction

What is e-Marketing?

e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.

The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

e-Marketing Strategy

The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P’s (People – Processes – Proof) and you got the whole extended Marketing mix.

Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P’s) is built around the concept of “transactional” and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other.

1. Personalization

The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

For example, a cookie strategically placed on the website visitor’s computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer’s experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

2. Privacy

Privacy is an element of the mix very much connected to the previous one – personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

3. Customer Service

Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

We will connect the apparition of the customer service processes to the inclusion of the “time” parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P’s, hence its moderating character.

4. Community

We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a “community” and we will soon see why it is of absolute importance to participate, to be part of a community.

The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) – therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

5. Site

We have seen and agreed that e-Marketing interactions take place on a digital media – the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place – a digital location for digital interactions.

Such a location is what we call a “site”, which is the most widespread name for it. It is now the time to mention that the “website” is merely a form of a “site” and should not be mistaken or seen as synonyms. The “site” can take other forms too, such as a Palm Pilot or any other handheld device, for example.

This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing – it is then a moderating function.

6. Security

The “security” function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

What we need to keep in mind as marketers are the following two issues on security:

- security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

- security of data collected and stored, about our customers and visitors.

A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company’s IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

7. Sales Promotion

At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

This function counts on the marketer’s ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

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Finding a recruiter that best matches your personality, professional needs, and profile can be difficult under the best of circumstances. The best time to find one is while you are employed. Locating one at this time allows you to be more particular. Building a relationship with your recruiter will take time and effort so it’s important to find the right person from the beginning. You might need to contact several recruiters before you find a good match. It is important to be discreet at this point. You don’t want the word to get out that you are “looking” or to be contacted by recruiters on the prowl for new clients.

It’s never too early to cultivate a recruiter relationship. Keep in mind that this process can be challenging when you are a new professional, and do not have a career track record. The younger/less experienced you are, the harder it will be to have a recruiter work for you.

Note: Recruiters, with the exception of “retained” search professionals, make a percentage of the offered salary. The higher the salary, the more money they make. Consequently, it pays them to place the “High Ticket” people first.

Here are six tips to get you started:

1) Find a recruiter BEFORE you need one.

Your initial contact should serve to the recruiter get to know you and you know them. Make sure that you both understand that this is a preliminary meeting so you won’t be bombarded with unwanted calls or jobs until you are actually seeking a position. If the ideal position comes along, make it clear that that it would be appropriate to contact you, but that you will notify them when you are actually looking to make a change. If the recruiter calls you constantly with “positions” that are not suitable, you need to move on. In your consultation with your recruiter you should share your talents, career plans and goals. Cover conditions such as being unable to relocate.

TIP: Don’t conduct these discussions at your present place of employment. Find a time and place where you can concentrate and give the recruiter your undivided attention. Never look for a new job on your employer’s time.

TIP: Some companies have “alert” notices installed in the computer network. If you access job board or job related sites they will know it.

2) Find a recruiter that specializes in your field or industry.

Today, recruiters are very specialized. You want one that knows your business, preferably one that has some longevity in the field. If you are active in your industry eventually you will either meet a recruiter or one will contact you. Be sure and do your homework. Check out your recruiter’s credentials. Ask colleagues if they have heard of this person (careful and discreet. You don’t want the word to get out that you are looking). When you check out your recruiter’s references, ask how long it took to be placed and what the recruiter relationship was like. Ask the recruiter to provide you with articles and information they have written or prepared. Check out the recruiter’s website. Ask for references of people they have placed.

Note: Be wary of recruiters just starting. As a temporary measure, many unemployed people hang up a recruiter shingle when they themselves become unemployed.

TIP: Here are a couple of websites to get you started http://www.findarecruiter.com or [http://www.findrecruiter.com].

3) As you uncover potential “matches” send out a cover letter of introduction.

Keep your cover letter simple and to the point. Your cover letter should make the recruiter want to know more about you. Explain why they should invest time in getting to know you better. Ask to set up a telephone appointment. It’s up to you to sell the recruiter your skill set. You might include facts in your letter that are specific to your situation and may not be included in your resume.

4) Find a recruiter that you feel comfortable with and you trust.

I can’t emphasize this enough. Your recruiter must be able to work in absolute confidentiality. You MUST like working with and feel comfortable with your recruiter. If there is a “personality” conflict, move on to someone else. You are establishing a bond with your recruiter and you want them to work for you, not just submit your resume to any job opening.

Be careful about sending your resume out to recruiters while you are still employed. Your goal is to build a relationship. Be cautious. Many recruiters work on a numbers theory. If they send out so many candidate resumes eventually

one will be qualified. Most recruiters are true professionals with very high ethics. They will gladly keep you in mind for new positions that are “right up your alley” as they are uncovered. Make sure you cover your resume in depth with your recruiter. They may opt to have you rewrite it with a professional service. You may need several different versions of your resume.

TIP: Under no circumstances should a recruiter “enhance” your qualifications to fit an opening or a position they are trying to fill.

5) Cover current salary information and expectations. Make sure you set clear and concise parameters. You don’t want to waste time going on interviews that are not in line with your expectations. Remember to discuss that you expect your new job to pay more than your old one. It’s perfectly acceptable to have your recruiter seek out a better job or a promotion rather than a lateral move.

6) Find out what is the most acceptable way for the recruiter to receive your resume. They are working for you so you need to provide them your essential details in the shortest and easiest possible method. The more complicated you make it for them to receive your information the less enthusiastic they will be to read your material.

TIP: This is especially true to day were it’s a recruiters market. There are many more qualified candidates than there are recruiters to place them.

TIP: Remember to follow up once you have sent your credentials. Investigate if the transmission was clear, are there any questions, etc.

Some Cautions About Using Recruiter:

1) Recruiters will not help you change your career. They operate in the world that is familiar to them.

2) Recruiters will not accept you as a client if you are not in their area of specialization. It’s nothing personal.

3) Recruiters may not tell you it’s not a fit. Some just won’t ever call. If that’s the case, find another recruiter.

4) Executive recruiters recruit! Time is money. They are not there to entertain or listen to your life story. Don’t abuse the relationship by monopolize a recruiters time.

5) Recruiters are NOT your new best fiend. They will make money by placing you. Keep this in mind as you build your relationship.

A solid relationship with a good recruiter can be a boon to your career. It used to be considered a negative career factor if you changed jobs too frequently. Now, it’s the opposite. If you haven’t changed jobs people want to know why. (They think you are unmotivated.) Your recruiter can be one of your career barometers letting you know when the market is ripe for a career change and when its not.

TIP: A good rule of thumb is to stay three years in the same position. After that, it’s time for a promotion or a new assignment. Your recruiter should be on top of industry trends too.

Caution: Don’t just make a move because three years is up. Manage your career move as part of a solid personal business plan. When the market is soft, as it is right now, consider long and hard any potential career changes. Not just the short term/immediate gain but evaluate how this move will position you for future career growth.

No matter how good the fit, time is money. The recruiter will always push those people that are marketable and profitable. Keep your skill set current and your name in the limelight. This will make you more valuable and worth the recruiter’s time.

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